E-cards: if You Care Enough to Send the Very Best

I have a difficult time remembering important events like birthdays, weddings, and anniversaries. It’s a failing that bothers me greatly and probably bothers the people who are important to me even more. And it’s not just carelessness. I’m convinced that in this one area I have a yet-to-be diagnosed dyslexia–a simple failing of normal brain function, nothing personal.

Take my sister’s birthday for example–it’s today, and it’s not like I forgot about it. Not exactly. Back at the beginning of June I thought, “Oh, it’s June. Lesley’s birthday is at the end of the month.” Then later in the month I thought about it again. “Hmm, I should get a card.” I looked over the paper cards at CVS. Dismayed at the cheesiness of all of them, I decided to look again at a different store, which I never remembered to do. Anyway, today I woke up and thought, “Yikes, it’s the 28th and I never sent a card.” So I decided to look for an e-card (what else could I do?)

The last time I sent an e-card was for my mother’s birthday (which I forgot about entirely. Yes, I know, very bad daughter.) Anyway, it took me a long time to find a decent e-card because I had this idea that e-cards should be free. After a long search, I found a good one, but it wasn’t entirely free. Sending that “free” e-card signed me up for a relentless and impossible to get rid of mailing list that still plagues me twice a week.

So this morning I relented and took a look at the premium Hallmark e-cards. I was surprised and excited to find tons of stuff that I liked. Unlike the dismal sentiments paper cards proffer (they range from mildly offensive humor to sickly sweet poetry), the e-cards offered something more contemporary and relevant. They are funny yet tasteful, and they are extremely entertaining. After browsing their offerings, I concluded that e-cards had gotten better, much better, than paper cards. So I signed up for a one-year subscription. For only $9.99 I can send as many e-cards as I want. This is an amazing savings since nowadays, a nice paper card costs about $4.00, and a really nice card can cost as much at $7.00.

But the biggest benefit for me isn’t the cost savings, it’s this little gem:

The Hallmark online organizer REMINDS me when birthdays occur. Never again will I have to suffer the embarrassment, the guilt, the shame caused by improper brain function (which I’ve been calling “important-day dyslexia”). Hallmark e-cards are going to do more than just provide me with fun, affordable, convenient cards–they are going to save me from myself!